APA Style

Abaete, D, A., Pomeranz, R. (2008). Customer obsession: How to acquire, retain, and grow customers in the new age of relationship marketing . New York: McGraw Hill.

MLA Style

Abaete, De, Azevedo,., Pomeranz, Ricardo. "Customer obsession: How to acquire, retain, and grow customers in the new age of relationship marketing". New York: McGraw Hill, 2008. Text.