APA Style

Burns, B, G., Snyder, T, U. (2009). Selling in a new market space: Getting customers to buy your innovative and disruptive products . New York: McGraw-Hill Education.

MLA Style

Burns, Brian, G.., Snyder, Tom, U.. "Selling in a new market space: Getting customers to buy your innovative and disruptive products". New York: McGraw-Hill Education, 2009. Text.