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Found 1 from your keywords: author="Schmitt, Bernd"
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Happy customers everywhere: How your business can profit from the insight of …
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Schmitt, BerndZutphen, Glenn Van

The best customer for any business is a happy customer. He returns again and again, brings his friends and relatives, and his loyalty becomes a marketing platform of its own. But growing a loyal base is challenging, and what works brilliantly for one company might backfire on another. Over the last ten years, however, researchers and psychologists have begun to seriously measure what triggers h…

Edition
-
ISBN/ISSN
9780230116450
Collation
246 p.
Series Title
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Call Number
658.8 SCH h