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Found 1 from your keywords: author="Wright, ted"
cover
Fizz: Harness the power of word of mouth marketing to drive brand growth
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Wright, ted

It may not be the oldest profession, but word of mouth is the oldest form of marketing. It's also the most effective. Now, however, it's being executed in ways that are methodical, replicable, and consistent. In our summary of Fizz, you'll learn everything you need to know to create, drive, measure, and leverage word of mouth for maximum impact on the bottom line. Develop and test your brand's …

Edition
-
ISBN/ISSN
9780071835749
Collation
221 p.
Series Title
-
Call Number
658.8 WRI f