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The real mad men: The renegades of Madison Avenue and the golden age of advertising

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Advertising is a business rooted in art, an art rooted in business, and it reached its peak in a specific place at a specific time: New York City at the end of the 1950s and through the '60s. AMC's award-winning drama Mad Men has garnered awards for its portrayal of advertising executives. This engaging, insightful narrative reveals, for the first time, the lives and work of the real advertising men and women of that era. Just as portrayed in the series, these creative people were the stars of the real Madison Avenue. Their innate eccentricity, vanity, and imagination meant their behavior

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Availability

Detail Information

Series Title

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Call Number

659.1 CRA r

Publisher

Philadelphia : Running Press., 2011

Collation

224 p. ; photo

Language

Indonesia

ISBN/ISSN

9780762440900

Classification

659.1

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Advertising - United States - History - 20th centu

Specific Detail Info

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Statement of Responsibility

Foreword by Sir John Hegarty

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