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The social customer: How brands can use social CRM to acquire, monetize and retain fans, friends, and followers

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The next step in social marketing! Moving beyond basic tactics to building an organization-wide customer-relationship strategy

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Detail Information

Series Title

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Call Number

658.8 MET h

Publisher

New York : McGraw Hill., 2012

Collation

279 p.

Language

English

ISBN/ISSN

9780071759182

Classification

658.8

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Customer relations - Management
Branding (Marketing)

Specific Detail Info

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Statement of Responsibility

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