Good works!: Marketing and corporate initiatives that build a better world... and the bottom line

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Good works!: Marketing and corporate initiatives that build a better world... and the bottom line

Kotler, Philip - Personal Name; Hessekiel, David - Personal Name; Lee, Nancy R. - Personal Name;

Shows how business can do well by doing good, with contemporary examples from across America and around the world.

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Secondary Library 650 KOT g

2017.000113

Available

Detail Information

Series Title: -
Call Number: 650 KOT g
Publisher: New Jersey : John Wiley & Sons., 2012
Collation: 282 p. ; photo
Language: English
ISBN/ISSN: 9788126536665
Classification: 650
Content Type: -
Media Type: -
Carrier Type: -
Edition: -
Subject(s): Business
Business and economics - Marketing
Specific Detail Info: -
Statement of Responsibility: -

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