Always On : advertising, marketing, and media in an era of consumer control

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Always On : advertising, marketing, and media in an era of consumer control

Vollmer, Christopher - Personal Name; Precourt, Geoffrey - Personal Name;

This book addresses the highest level of consumer-centered advertising and marketing strategy in a way dividends for the reader

Availability

Secondary Library 650 VOL a

SEC201901445

Available

Detail Information

Series Title: -
Call Number: 650 VOL a
Publisher: USA : Booz Company., 2008
Collation: 215 p. : ill. ; 21 cm.
Language: English
ISBN/ISSN: 9780071508285
Classification: 650
Content Type: -
Media Type: -
Carrier Type: -
Edition: -
Subject(s): Business
Planning and Strategic Management
Specific Detail Info: -
Statement of Responsibility: -

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