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business book : [big ideas simply explained]

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An innovative and accessible guide to business, management and commerceLearning about business can be daunting, but The Business Book makes it easier than ever by giving you all the big ideas simply explained. Simple explanations and stylish infographics open up the business world to even the complete novice. The Business Book is the perfect primer to key theories of business and management, covering inspirational business ideas, business strategy and alternative business models. 100 key quotations introduce you to the work of great commercial thinkers, leaders and gurus from Henry Ford to Steve Jobs and to topics spanning from start-ups to ethics. Whether you are a would-be entrepreneur or just have an interest in business, The Business Book is an all-in-one guide to business management, theory and strategy.

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Availability

Detail Information

Series Title

big ideas simply explained

Call Number

REF 650 BUS

Publisher

Los Angeles : Dorling Kindersley Ltd.., 2014

Collation

352 pages : illustrations (chiefly colour), portra

Language

English

ISBN/ISSN

9781465415851

Classification

REF 650 BUS

Content Type

-

Media Type

-

Carrier Type

-

Edition

-

Subject(s)

Business
Management
Commerce
Governance

Specific Detail Info

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Statement of Responsibility

senior editor by Sam Atkinson

Other version/related

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