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It's not how good you are, it's how good you want to be

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It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible. The world's top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity - all endeavours that can be applied to aspects of modern life. This uplifting and humorous little book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom - all packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this book is a must. by Paul Arden.

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Availability

Detail Information

Series Title

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Call Number

158.1 ARD i

Publisher

Yogyakarta : Phaidon., 2003

Collation

128 p. : ill. (some col.) ; 18 cm.

Language

English

ISBN/ISSN

9780714843377

Classification

158.1 ARD i

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Success
Attitude (Psychology)
Selling

Specific Detail Info

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Statement of Responsibility

by Paul Arden

Other version/related

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