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Predictably Irrational: the hidden forces that shape our decisions

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From drinking coffee to losing weight, from buying a car to choosing a romantic partner, Ariely explains how to break through these systematic patterns of thought to make better decisions. Predictably Irrational will change the way we interact with the world — one small decision at a time.

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Detail Information

Series Title

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Call Number

330 ARI p

Publisher

London : Thorsons., 2009

Collation

353 p. : 20 cm.

Language

English

ISBN/ISSN

9780007256532

Classification

330

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Economics

Specific Detail Info

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Statement of Responsibility

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