Enchantment : the art of changing hearts, Minds, and actions

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This book explains all the tactics you need to prepare and launch an enchantment campaign; to get the most from both push and pull technologies; and to enchant your customers, your employees, and even your boss. It shows how enchantment can turn difficult decisions your way, at times when intangibles mean more than hard facts. It will help you overcome other people's entrenched habits and defy the not-always-wise "wisdom of the crowd."

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Availability

Detail Information

Series Title

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Call Number

650.1 KAW e

Publisher

New York : Portfolio m., 2011

Collation

211 p. : ill. ; 22 cm.

Language

English

ISBN/ISSN

9781591843795

Classification

650.1

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Entrepreneurship
Personal Success in Business
Personal Development---Business

Specific Detail Info

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Statement of Responsibility

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