This book explains all the tactics you need to prepare and launch an enchantment campaign; to get the most from both push and pull technologies; and to enchant your customers, your employees, and even your boss. It shows how enchantment can turn difficult decisions your way, at times when intangibles mean more than hard facts. It will help you overcome other people's entrenched habits and defy …
Silicon Valley legend Ray Zinn shows entrepreneurs and executives how to lead and succeed by tackling the Tough Things FirstAs the trailblazing founder and CEO of Micrel, Inc., Ray Zinn has relied on his training as a gymnast, passion as an inventor, and discipline as a leader to build a microchip empire.
Major life transitions such as leaving the protected environment of school or starting a new career can be daunting. It is scary to face a wall of choices, knowing that no one is going to tell us whether or not we are making the right decision. There is no clearly delineated path or recipe for success. Even figuring out how and where to start can be a challenge. That is, until now.rnrnAs execut…