The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores …
This is a complete revision with new material of the second edition of Social Sciences Research, Writing, and Presentation Strategies for Students (Scarecrow Press, 2008). There have been significant changes in the research process in the social sciences since the second edition of this text was published in 2008 – a decade ago. The plethora of new information technologies (e.g., smart phones…