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Found 1 from your keywords: author=Keegan, Sheila
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Qualitative Research As Emergent Inquiry : reframing qualitative practice in …
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Keegan, Sheila

Commercial qualitative research is employed in both the public and private sectors to help organizations understand their customers or clients, with the aim of providing them with better services, products or environments. Using their research knowledge, the researchers act as consultants, helping their clients to shape their strategy and decision making. The role of the commercial qualitative …

Edition
-
ISBN/ISSN
9780984216581
Collation
105 p. : 20 cm.
Series Title
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Call Number
001.42 KEE q