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Found 1 from your keywords: author=Lowey Bundy Sichol
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From an Idea to Nike: How Branding Made Nike a Household Name
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Lowey Bundy Sichol

Ever wonder how Nike became the athletics empire it is today? From an Idea to Nike digs into the marketing campaigns and strategy that turned this running-shoe company into the outfitter for many athletes as well as the iconic American brand. With infographics and engaging visuals throughout, this behind-the-scenes look into the historical and business side of Nike will be an invaluable resourc…

Edition
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ISBN/ISSN
9781328453631
Collation
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Series Title
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Call Number
300