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Found 1 from your keywords: author=Precourt, Geoffrey
cover
Always On : advertising, marketing, and media in an era of consumer control
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Vollmer, ChristopherPrecourt, Geoffrey

This book addresses the highest level of consumer-centered advertising and marketing strategy in a way dividends for the reader

Edition
-
ISBN/ISSN
9780071508285
Collation
215 p. : ill. ; 21 cm.
Series Title
-
Call Number
650 VOL a