Text

Fizz: Harness the power of word of mouth marketing to drive brand growth

---

It may not be the oldest profession, but word of mouth is the oldest form of marketing. It's also the most effective. Now, however, it's being executed in ways that are methodical, replicable, and consistent. In our summary of Fizz, you'll learn everything you need to know to create, drive, measure, and leverage word of mouth for maximum impact on the bottom line. Develop and test your brand's stories for maximum word of mouth impact: Build a reliable communications network to deliver your message; Harness the incredible power of Big Data for profit-generating word of mouth marketing campaigns; Find and engage, and train influencers to promote your brand.

---

Availability

Detail Information

Series Title

-

Call Number

658.8 WRI f

Publisher

London : McGraw-Hill Education., 2015

Collation

221 p.

Language

English

ISBN/ISSN

9780071835749

Classification

658.8

Content Type

-

Media Type

-

Carrier Type

-

Edition

-

Subject(s)

Branding (Marketing)
Communication in marketing

Specific Detail Info

-

Statement of Responsibility

-

Other version/related

File Attachment

Comments

---

You must be logged in to post a comment