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Found 4 from your keywords: subject="Branding (Marketing)"
cover
From an Idea to Nike: How Branding Made Nike a Household Name
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Lowey Bundy Sichol

Ever wonder how Nike became the athletics empire it is today? From an Idea to Nike digs into the marketing campaigns and strategy that turned this running-shoe company into the outfitter for many athletes as well as the iconic American brand. With infographics and engaging visuals throughout, this behind-the-scenes look into the historical and business side of Nike will be an invaluable resourc…

Edition
-
ISBN/ISSN
9781328453631
Collation
-
Series Title
-
Call Number
300
cover
Fizz: Harness the power of word of mouth marketing to drive brand growth
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Wright, ted

It may not be the oldest profession, but word of mouth is the oldest form of marketing. It's also the most effective. Now, however, it's being executed in ways that are methodical, replicable, and consistent. In our summary of Fizz, you'll learn everything you need to know to create, drive, measure, and leverage word of mouth for maximum impact on the bottom line. Develop and test your brand's …

Edition
-
ISBN/ISSN
9780071835749
Collation
221 p.
Series Title
-
Call Number
658.8 WRI f
cover
Highly recommended: Harnessing the power of word of mouth and social media to…
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Rand, Paul M.

Reveals how customer recommendations in the digital space have radically transformed the way people buy - which means you need to come up with new methods to reach customers and improve your products. This title provides what you need to seize the competitive edge and grow your company.

Edition
-
ISBN/ISSN
9780071816212
Collation
229 p.
Series Title
-
Call Number
658.8 RAN h
cover
The social customer: How brands can use social CRM to acquire, monetize and r…
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Mets, Adam

The next step in social marketing! Moving beyond basic tactics to building an organization-wide customer-relationship strategy

Edition
-
ISBN/ISSN
9780071759182
Collation
279 p.
Series Title
-
Call Number
658.8 MET h