This book explains all the tactics you need to prepare and launch an enchantment campaign; to get the most from both push and pull technologies; and to enchant your customers, your employees, and even your boss. It shows how enchantment can turn difficult decisions your way, at times when intangibles mean more than hard facts. It will help you overcome other people's entrenched habits and defy …
7 simple steps to effective meetings that will change the way you work
This Study and Revision Guide will ensure you approach your exams feeling confident and prepared through the help of accurate and accessible notes, examiner advice, and exam-style questions on each key topic.
Drawing on a wealth of sources, this priceless collection brings to life extraordinary achievements, many of them forgotten or little how Robert Morris, the preeminent merchant of the eighteenth century, financed the American Revolution with his personal credit; how Ray Kroc used a shrewd real estate strategy to turn a faltering hamburger franchise operation into the McDonald's fast food empire…
You will CLARITY on what you want and who you want to be. STRATEGY to help you reason in the war room and the board room. GROWTH TACTICS for good times and bad. SKILLS for building the right team based on strong values. INSIGHT on power plays and the art of applying leverage. Combining these principles and revelations drawn from Patrick’s own rise to successful CEO, Your Next Five Mov…
Draws on simplicity strategies to explain how to promote clarity and transparency in political and business organizations, citing the best and worst practices in companies worldwide.
Hauntingly yet humorously realistic, here is a novel of the near future that is inspired by scientific facts already making headlines
This book addresses the highest level of consumer-centered advertising and marketing strategy in a way dividends for the reader
Written by a team of experienced Business Studies authors and examiners, Business Studies for Cambridge IGCSE is endorsed by Cambridge International Examinations. Completely matching specification 0450, the course is written in a clear and direct manner, and is ideal for international school students.