Strategi Jitu Beriklan di Google, Youtube, Email, dan Facebook

Mengupas strategi beriklan dan kampanye marketing menggunakan platform digital dan media sosial

From an Idea to Nike: How Branding Made Nike a Household Name

Ever wonder how Nike became the athletics empire it is today? From an Idea to Nike digs into the marketing campaigns and strategy that turned this running-shoe company into the outfitter for many athletes as well as the iconic American brand. With infographics and engaging visuals throughout, this behind-the-scenes look into the historical and business side of Nike will be an invaluable resourc…

Marketing Secrets : the esperts tell all !

Edition

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ISBN/ISSN

9780007328116

Collation

128 p. : 20 cm.

Series Title

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Call Number

658.8 SPA m

Onward: How Starbucks fought for its life without losing its soul

Edition

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ISBN/ISSN

9781609613822

Collation

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Series Title

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Call Number

647.9573 SCH o

Fizz: Harness the power of word of mouth marketing to drive brand growth

It may not be the oldest profession, but word of mouth is the oldest form of marketing. It's also the most effective. Now, however, it's being executed in ways that are methodical, replicable, and consistent. In our summary of Fizz, you'll learn everything you need to know to create, drive, measure, and leverage word of mouth for maximum impact on the bottom line. Develop and test your brand's …

Highly recommended: Harnessing the power of word of mouth and social media to…

Reveals how customer recommendations in the digital space have radically transformed the way people buy - which means you need to come up with new methods to reach customers and improve your products. This title provides what you need to seize the competitive edge and grow your company.

Customer obsession: How to acquire, retain, and grow customers in the new age…

A hands-on guide to the next generation of customer relationship marketing

Good works!: Marketing and corporate initiatives that build a better world...…

Shows how business can do well by doing good, with contemporary examples from across America and around the world.

The social customer: How brands can use social CRM to acquire, monetize and r…

The next step in social marketing! Moving beyond basic tactics to building an organization-wide customer-relationship strategy

Marketing for dummies

OverviewrnMaster the latest marketing tools and trendsrnrnMarketing strategies are evolving faster than ever before, and mastering the latest and greatest strategies are essential to getting results. This updated edition of the classic marketing bestseller includes new and revised material, with full coverage of the latest marketing trends and how to effectively apply them to your business. Whe…